Trends, Challenges and the Art of Survey Writing for the Public Sector, NFP and Industry Research: Online- (2 days)

Taught by instructors with real-world experience as campaign consultants, survey researchers and data scientists, this masterclass will focus on teaching you about survey design. You will be shown how political survey research works, and sometimes doesn’t, how technology and social trends are changing survey research, and the best ways to write effective survey questions.

 

 
Master Class - runs over 2 days
Instructor: 

Dr Shaun Ratcliff is a quantitative political scientist working at the United States Studies Centre, the University of Sydney.

 

His academic research focuses on the issue preferences and behaviour of political actors in the United States and Australia, including voters, interest groups and elites, and the role of parties as interest aggregators. Recently he has also worked on citizens’ attitudes towards COVID-19 and government responses to the pandemic. At the University of Sydney he has taught data science, public opinion, research methods and the use of data in politics.


He has a PhD in political science from Monash University, and has previously worked at the University of Melbourne and Monash. He has also held government and media relations roles, and provided statistical and political consulting services, for industry associations, trade unions and political campaigns.

 

For further details visit his website

About this course: 

We are in the middle of a data revolution. Research and decision-making in the private, not for profit and public sectors is not immune from its effects. Modern policy research in particular has become increasingly data driven.

 

High quality data collection is a significant part of this, and the use of survey-type instruments, from the Census to polling, has become increasingly important. However, there have been some large public failures in recent years. Why have there been problems with the Census, how have surveys gotten some recent elections so wrong, and how can they be effectively used to collect data for research, target campaigns and messaging, or design policy?

 

Taught by instructors with real-world experience as campaign consultants, survey researchers and data scientists, this masterclass will focus on teaching you about survey design. You will be shown how political survey research works, and sometimes doesn’t, how technology and social trends are changing survey research, and the best ways to write effective survey questions. It will provide you with the knowledge and skills to develop the survey instruments needed for data-driven decision making and advice. It is also designed to help provide an understanding of how large survey projects are run for political campaigns and academic studies.

Course syllabus: 

Day 1

    1. a) Introductions b) The anatomy of a survey (mode, sample and uses)
    2. What makes a good survey question
    3. Data^2: Matching survey data to other information to turbocharge research

 

Day 2

    1. Data mining and ethical concerns
    2. The art of survey design: Surveys for public sector and corporate research
    3. a) problems facing survey research, and some solutions b) conclusion

Course format: 

This workshop will take place online ‘live’ via zoom.

There are no specific software prerequisites, just email, a web browser and a word processor

Recommended Background: 

No Prerequisites needed.

 

Recommended Texts: 

Some light reading will be provided before the course begins.

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