This course will provide students with an introduction to social media analysis in the context of social research. The course is designed for social researchers interested in social media, and covers methods of accessing and analysing digital trace data from websites, blogsites, Twitter and Facebook. While there is emphasis on social networks (e.g. WWW hyperlink networks, follower networks in Twitter, friendship networks in Facebook), analysing text content from social media is also covered. There will also be an introduction to using Virtual Worlds (e.g. Second Life and Massively Multiplayer Online Games) and online experiments for social research. Analytic approaches include social network analysis and text content analysis. The course also provides practical training in two software tools that can be used for social research using social media data: VOSON (for hyperlink network construction and analysis) and NodeXL (an Excel 2007/2010 template for social media network analysis).
Prof. Robert Ackland is based in the School of Sociology at the Australian National University (ANU). He was awarded his PhD in economics from the ANU in 2001, and he has been researching online social and organisational networks since 2002. He leads the Virtual Observatory for the Study of Online Networks Lab (http://vosonlab.net) which was established in 2005 and is advancing the social science of the Internet by conducting research, developing research tools, and providing research training. Robert has been teaching masters courses in online research methods and the social science of the internet since 2008 (undergraduate versions of the courses started in 2017). His book Web Social Science: Concepts, Data and Tools for Social Scientists in the Digital Age (SAGE) was published in July 2013. He created the VOSON software for hyperlink network construction and analysis, which was publicly released in 2006. The VOSON R packages for collecting and analysing social media network and text data were released in 2015 (Bryan Gertzel is the lead developer), and to date the packages have been downloaded over 80K times with current downloads of 1K per month.